Building brands that live up to their promise
about us
Backstory Branding is a brand strategy and brand messaging consultancy. We inspire brands to live up to their promise by getting their stories straight.
Backstory’s proven process clarifies and aligns internal brand culture with external brand promises so you can make and keep a meaningful promise. We've worked with market leaders across industries from agriculture and consumer goods to education, energy, fintech, healthcare, professional services and SaaS. Backstory offers courses, coaching and consulting services, so companies of all sizes and capabilities can reach their brand marketing goals.
WE WORK WITH STARTUPS,
SCALEUPS AND ENTERPRISES.
Whether your company is a startup that has yet to go to market, a small- or medium-sized business (SMB) or a large enterprise organization, we will apply the right branding principles in the right way to help you succeed.
PRINCIPLES THAT WORK ACROSS INDUSTRIES.
Working with ambitious brands is what we do best and our branding principles apply to any industry, product or service category. Here are some examples of the industries we've served.
JED MORLEY, FOUNDER & CEO
Jed G. Morley is a brand strategist and founder of Backstory Branding where he works with leaders to build brands that scale by clarifying their purpose, articulating their value and codifying their culture. Jed’s Message Market Fit® process guides growing companies through the iterative process of tuning their messaging to resonate with customers. Before starting Backstory, he worked in marketing and business development for startups and enterprise businesses. In his free time, Jed enjoys spending time with family, the arts, outdoor adventures and Swedish genealogy. He earned a BA in design from Brigham Young University and an MS in Integrated Marketing Communications from Northwestern University.