Build a brand story that scales.

Everyone on your team needs to know your story if you want to grow your business. They need to know who you are, what you do and why it matters so they can clearly communicate your value.

Yes, you need to clarify your brand message — but you also need to codify your brand culture.

Aligning your external and internal brand stories helps everyone get on the same page so you can keep your brand promise at scale and accelerate the growth of your business.

Branding is the process of making a meaningful promise and keeping it in an emotionally satisfying way.

Jed Morley, Backstory Branding Founder

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