Privacy Policy

‍Effective Date: 2025-04-28

Backstory Branding (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at www.backstorybranding.com.

1. Information We Collect

We may collect the following types of personal information:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • IP address

  • Cookie and usage data

  • Responses to custom forms, such as quizzes or brand audits

2. How We Collect Information

We collect data when you:

  • Submit forms on our website (contact forms, quizzes, newsletter signups)

  • Interact via chat widget

  • Visit our website (via cookies and tracking tools such as Google Tag Manager and HighLevel)

Some of this information is provided directly by you; other data is collected automatically.

3. How We Use Your Information

We use the information collected to:

  • Provide services and respond to inquiries

  • Send newsletters and updates

  • Improve website performance

  • Follow up on sales leads

  • Perform internal analysis and business development

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

4. Messaging and Mobile Information (SMS)

We may collect mobile numbers and consent for SMS messaging. We do not share this information except as required to operate the messaging service.

  • No mobile information will be shared with third parties or affiliates for marketing/promotional purposes.

  • Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.

  • All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Use of Service Providers

We use the following platforms to process and manage user data:

  • Google Analytics – to analyze site usage

  • HighLevel – for CRM, messaging, and marketing automation

These services are used strictly to support our business operations.

6. Cookies and Tracking Technologies

We use cookies to analyze traffic, improve user experience, and optimize marketing. You can disable cookies via your browser settings. We do not currently provide a cookie notice or opt-out mechanism.

7. Data Security

Your data is stored and protected using:

  • SSL encryption (HTTPS)

  • Secure CRM systems (HighLevel)

  • Internal access controls

We do not create user accounts or logins for site visitors.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described, or until a user unsubscribes or requests deletion.

9. User Rights

You may:

  • Request access to your personal data

  • Request correction or deletion of your information

  • Contact us with any questions or privacy-related concerns

10. Contacting Us

To make a privacy-related request, please use the contact form at:

https://www.backstorybranding.com/contact

11. Updates to This Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.